{"id":138677,"date":"2026-08-11T14:51:11","date_gmt":"2026-08-11T12:51:11","guid":{"rendered":"https:\/\/www.verreriebiot.com\/?p=138677"},"modified":"2026-09-03T15:41:14","modified_gmt":"2026-09-03T13:41:14","slug":"la-verrerie-de-biot-marks-its-70th-anniversary-with-rouge-santarem-a-collection-where-heritage-meets-creativity","status":"publish","type":"post","link":"https:\/\/www.verreriebiot.com\/en\/la-verrerie-de-biot-marks-its-70th-anniversary-with-rouge-santarem-a-collection-where-heritage-meets-creativity\/","title":{"rendered":"La Verrerie de Biot marks its 70th anniversary with Rouge Santarem, a collection where heritage meets creativity."},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\">La Verrerie de Biot celebrates 70 years of craftsmanship, passed down from generation to generation and embodied in the House\u2019s iconic forms that have stood the test of time. To mark this anniversary, a bold gesture of colour: <strong>Rouge Santarem<\/strong>, the signature hue of La Verrerie de Biot\u2019s new visual identity, delicately applied as a gradient at the base of each piece, like living matter.  <\/p>\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">\u201cA special collection that reflects both where the House comes from and where it is going.\u201d\u00ab <em>Une collection sp\u00e9ciale qui dit \u00e0 la fois d'o\u00f9 vient la Maison et o\u00f9 elle va. \u00bb<\/em><\/p>\n\n<h2 class=\"wp-block-heading\">Seventy years, the same breath.<\/h2>\n\n<p class=\"wp-block-paragraph\">1956 marked the founding of La Verrerie de Biot and the birth of its <strong>mouth-blown bubbled glass<\/strong>. A unique innovation created in the open workshop at the heart of the village of Biot, which would go on to become the artisanal signature of La Verrerie de Biot around the world.<\/p>\n\n<p class=\"wp-block-paragraph\">Since 1973, three generations of the Lechaczynski family have preserved and passed on this rare craftsmanship with the same passion and unwavering dedication to the <strong>artisanal gesture<\/strong>. This heritage continues to thrive through the training of future generations. Behind every piece lies, above all, a deeply <strong>human craft<\/strong>\u2014shaped by skilled hands, experience, and passion.  <\/p>\n\n<p class=\"wp-block-paragraph\">Today, the Entreprise du Patrimoine Vivant <strong>(EPV \u2013 Living Heritage Company)<\/strong> label held by La Verrerie de Biot is more than an honorary distinction\u2014it is an accurate reflection of what the House embodies every day: a living craftsmanship, practiced and passed on through daily work.<\/p>\n\n<p class=\"wp-block-paragraph\">Behind 70 years of La Verrerie de Biot\u2019s history are millions of visitors who have witnessed each piece being brought to life before travelling in suitcases to every corner of the world, where they illuminate tables filled with warmth, celebration, and conviviality. Welcoming more than <strong>450,000 visitors<\/strong> each year, La Verrerie de Biot has become the most visited craft business in France. <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.verreriebiot.com\/wp-content\/uploads\/2026\/08\/santarem-768x1024.png\" alt=\"\" class=\"wp-image-138637\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"975\" height=\"1024\" src=\"https:\/\/www.verreriebiot.com\/wp-content\/uploads\/2026\/07\/santarem-4-975x1024.png\" alt=\"\" class=\"wp-image-138377\"\/><\/figure>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Rouge Santarem: When a Colour Becomes a Signature<br\/><\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.verreriebiot.com\/wp-content\/uploads\/2026\/08\/santarem-zoom-1-768x1024.jpg\" alt=\"\" class=\"wp-image-138651\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">La Verrerie de Biot opens a new chapter in its history with a renewed brand identity and unveils a new signature colour: <em><strong>Rouge Santarem<\/strong><\/em>, a rich, deep hue that reinterprets its historic pink.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For its 70th anniversary, the House has chosen to express this colour through its iconic bubbled glass, where heritage meets renewal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.verreriebiot.com\/wp-content\/uploads\/2026\/08\/Sans-titre-1-1024x1024.png\" alt=\"\" class=\"wp-image-138626\" style=\"width:186px;height:auto\" srcset=\"https:\/\/www.verreriebiot.com\/wp-content\/uploads\/2026\/08\/Sans-titre-1-980x980.png 980w, https:\/\/www.verreriebiot.com\/wp-content\/uploads\/2026\/08\/Sans-titre-1-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">A bold glassmaker\u2019s gesture for one-of-a-kind pieces.<\/h2>\n\n<p class=\"wp-block-paragraph\">The gradient is born in the furnace, after being shaped by the hands of the master glassmaker. No two gradients are ever exactly alike, making every piece truly one of a kind. <\/p>\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><em>\u201cLike the bubbles themselves, each piece bears the unique imprint of the gesture that shaped it.\u201d<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">The collection brings together some of the <strong>House\u2019s most iconic creations<\/strong>, including the rounded pitcher with its unmistakable Proven\u00e7al curves, the Sangria tumbler, and the bowl that brightens everyday tables, as well as the Christmas ornament that celebrates the festive season. Together, these pieces reveal the many facets of La Verrerie de Biot\u2019s craftsmanship, from the art of the table to decorative objects. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.verreriebiot.com\/wp-content\/uploads\/2026\/07\/santarem-7-1024x768.png\" alt=\"\" class=\"wp-image-138381\" srcset=\"https:\/\/www.verreriebiot.com\/wp-content\/uploads\/2026\/07\/santarem-7-980x735.png 980w, https:\/\/www.verreriebiot.com\/wp-content\/uploads\/2026\/07\/santarem-7-480x360.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Where to Find the Santarem Collection<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.verreriebiot.com\/wp-content\/uploads\/2026\/08\/santarem-5-1-768x1024.png\" alt=\"\" class=\"wp-image-138661\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The Santar\u00e9m collection is available at La Verrerie de Biot\u2014an invitation to discover each piece in the very place where it is created. During your visit, you can also explore the making of the collection through <a href=\"https:\/\/drive.google.com\/drive\/folders\/15R3HVv6-9qG4GaOmD7WYMyzvHH1wZPEU?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">exclusive videos, accessible via the link below.<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\"><em>\u201cOwning a piece of the House\u2019s history.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Santarem collection also makes <strong>an exceptional gift<\/strong>, embodying the craftsmanship and artisanal heritage of a House that has stood the test of time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collection is available in our boutique and can also be ordered by email at <strong>verrerie@verreriebiot.com<\/strong><\/p>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Verrerie de Biot celebrates 70 years of craftsmanship, passed down from generation to generation and embodied in the House\u2019s iconic forms that have stood the test of time. To mark this anniversary, a bold gesture of colour: Rouge Santarem, the signature hue of La Verrerie de Biot\u2019s new visual identity, delicately applied as a [&hellip;]<\/p>\n","protected":false},"author":1593,"featured_media":138396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-138677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspirations-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Verrerie de Biot marks its 70th anniversary with Rouge Santarem, a collection where heritage meets creativity. - La Verrerie de Biot<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.verreriebiot.com\/en\/la-verrerie-de-biot-marks-its-70th-anniversary-with-rouge-santarem-a-collection-where-heritage-meets-creativity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Verrerie de Biot marks its 70th anniversary with Rouge Santarem, a collection where heritage meets creativity. - La Verrerie de Biot\" \/>\n<meta property=\"og:description\" content=\"La Verrerie de Biot celebrates 70 years of craftsmanship, passed down from generation to generation and embodied in the House\u2019s iconic forms that have stood the test of time. 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